H&M Autumn/Winter 2020 Campaign Global Live Stream Presentation, Milo Miranda. Mexico City, MX

We created “Styled by Me, Myself & I”, an interactive brand experience for H&M designed to celebrate individuality, break stereotypes, and bring the party anywhere. Influencers and guests received curated Shooting Party Boxes with exclusive pieces from the collection, props, playlists, and styling tools to prepare for private FaceTime shoots and a live Zoom “Posing Party”. The campaign invited participants to embrace the idea of “Wear it for you. Boy or girl? Who cares?”, showcasing fashion as a tool of self-expression, rebellion, and inclusion. Through social media activations, at-home experiences, and a collective virtual event, the concept highlighted a new era of fashion built on creativity, personality, and authenticity.