Brand Activation for Estée Lauder, 2020. Mexico City, MX.

For Estée Lauder’s 2020 holiday campaign, I developed a dynamic series of Instagram Reels and TikToks in collaboration with influencer Pau Florencia (@theurbanbeauty, 502k followers). The campaign highlighted the brand’s Blockbuster 2020 kit, generating over 35k likes on social media. My role included conceptualizing and producing video content, as well as creating campaign imagery that aligned with Estée Lauder’s brand aesthetics and storytelling approach.