Live Stream Production for Ermenegildo Zegna new fragrance "Essenze", 2020. Mexico City, MX.

We produced a livestream brand activation for Ermenegildo Zegna in Mexico City, hosted at the kitchen SOBREMESA, to unveil the new fragrance from the Essenze collection. The concept brought the perfume’s sophistication to life through high-end culinary creations, each dish designed to mirror the fragrance’s unique blend of Mediterranean citrus, precious woods, and aromatic herbs. By pairing gastronomy with perfumery, the experience highlighted Zegna’s vision of elegance and the deep connection between senses, culture, and craftsmanship.